This time around at Anthro I was challenged to freshen up the front of the store with something special. I wanted to do something that felt organic and feminine. I think my combo of “floating and fossilized doilies” along with moss balls galore really achieved the affect I was going for.
I wanted to highlight the whole couch/doily art area, so I built a frame of sorts to really bring attention to the area. Although I wanted to beef up the molding a bit (the budget ran out), I am pleased with how it turned out. This idea could be fun in a loft type space!
I just want to interject here- I know that the rug under the coffee table is way undersized, but we are working with the product that we have in house. I do love the colors and pattern though, don’t you? If only it were a 7X9!
I’m sure you see that the doily piece appears to be floating, but you might be wondering what I meant when I said that the doilies were “fossilized.” Well it is hard to see in the pictures, but most of the doily shapes are actually engrained into the material I used. It really looks like a fossil! Hopefully you can see what I mean by these close-ups!
Even though I love the fossilized factor, my favorite part of the floating piece is the huge doily cut out behind the left side of the couch.
Here’s a close up of one of the moss balls. I made the “flowers/growths” out of doilies to tie into the main display. This is one of the medium sized moss balls, but my favorite one has about a 5 ft diameter.
This is a shot of the shelves above the clothing racks. I did a lace background and then mingled moss balls throughout the product for sale.
You can see the enormous moss ball at the far left of the photo below.
Here are a couple of photos from the back.